Job Opportunity: Marketing Manager

ENGLAND’S PERFORMING ARTS SHOWCASE

Commissioned by Arts Council England






Delivered by BAC, Dance4, Fierce Festival,

GIFT, MAYK and Transform





JOB PACK: Marketing Manager

RECRUITMENT INFORMATION



To request this pack in alternative accessible formats please contact recruitment@bac.org.uk

detailing the requirements

Are you an experienced marketing/communications professional, with a background in live events? We are looking for a Marketing Manager to join the delivery team for a new showcase of performance created in England that will pilot online, UK-wide and at the Edinburgh Festivals this August.

About England's Performing Arts Showcase

Commissioned by Arts Council England, England’s Performing Arts Showcase is being shaped and delivered by a new consortium made up of Battersea Arts Centre, Dance4, Fierce, GIFT, MAYK and Transform. In August 2021, we will deliver an artist-focused international showcase as part of the Edinburgh Festivals.

With a focus on forging new relationships between artists making work in England and international partners, the project will include streamed live performance, digital works and other events for audiences around the world.

To find out more read Arts Council England’s announcement, and our first blog here. To read more about our approach, see our working culture ‘live document’ (Appendix 1).


The consortium is recruiting a project team to join us on this exciting new adventure. The role of Marketing Manager will be a key member of the delivery team and will lead on all external communications with audience and industry in the lead up and during the showcase. This is an opportunity to help shape the marketing and communications approach for a brand-new project, including tone of voice and brand identity.


Job description

Title: Marketing Manager, England’s Performing Arts Showcase

Contractor: All freelancers working on England’s Performing Arts Showcase will be contracted through Battersea Arts Centre (BAC) and subject to their terms and conditions.


Key relationships: All consortium partners, funding organisations, the broader project team and BAC’s HR lead.

Responsible for: Freelance communications team (including on-the-ground promotional teams); Graphic Designer

Location: Flexible / working from home (the role will have access to a working base in either Birmingham, Bristol, Gateshead, Leeds, London or Nottingham).

Salary: 7-month freelance contract (beginning April to the end of September 2021), with a fixed fee of £7000. You are responsible for your own tax and NI.

Purpose:

Working closely with the consortium partners, this key role will lead all external communications for England’s Performing Arts Showcase, becoming a vital part of a tightknit team to bring about a new approach in the showcasing of artists within Edinburgh festivals, across England and online, with clear objectives to internationalise artists based in England, and open up artistic dialogue and exchange across the world.

We are looking for an experienced marketing professional, with a background in live cultural events. You should have experience of devising and running imaginative and effective campaigns. Part of the function of this role is to promote the showcase to international programmers and producers, so we would also welcome applications from individuals who have experience in other areas such as trade fairs.

Working in a Covid Context

We are currently working to a number of different scenarios to deliver the showcase, which may or may not include live events taking place in Edinburgh this August. Alternatively live events may happen across England and be distributed digitally. Whatever scenario we deliver, the showcase will have a strong digital element and is likely to have activities taking place in multiple locations across England. Flexibility and adaptability are critical for this role.

Main duties

Marketing

  • Devising and implementing a comprehensive marketing and communications strategy for the showcase across print and digital, to ensure that the showcase reaches key audience groups effectively (delegates, audiences and stakeholders)

  • Act as the consortium’s first point of contact for marketing and public relations activity (PR will be delivered through a specialist company, you will be their key point of contact)

  • Work with selected artists and companies to ensure their marketing plans are ambitious, fit-for-purpose and align with the showcase’s core communications principles

  • Lead campaign planning meetings with the core consortium and other key stakeholders

  • Work with the Graphic Designer to create and deliver marketing collateral assets and brand content for use by the consortium, partners, venues and artists

  • Work with the Website Designer and Graphic Designer to deliver the showcase website

  • Work with presentation partners and other stakeholders to ensure marketing activity is aligned

  • Arrange any media advertising in the most efficient and cost-effective manner

  • Work with the consortium to deliver the audience development strategy in line with the consortium’s objectives

  • Utilise database, information systems and other audience development tools to their full potential e.g. target marketing and advertising campaigns

  • Monitor and evaluate the effectiveness of the campaign, sharing learning across the team

  • Compile and monitor sales reports and audience feedback contributing to evaluation processes, and analysing result and adapting future plans accordingly

  • Write copy for social media, websites, email marketing and print

Communications

  • Ensure the showcase website is up to date and consistent language is used

  • As part of the marketing and communications strategy, devise and deliver a social media and digital plan for the showcase

  • Support public relations and press activity

  • Manage print distribution and other on-the-ground marketing activity

Management

  • Manage on the ground communications activity

  • Report to the consortium partners on key areas of work

  • Be an active member of the team engaging in the developments of the consortium and England's Performing Arts Showcase

  • Act responsibly with confidential information

Financial

  • Working to the Finance Director at Battersea Arts Centre, manage the showcase marketing budget

  • Support the Development Lead where required to provide evidence and information to support fundraising activities and processes

Other duties

  • Undertake training as required by the consortium to successfully carry out the work

  • UK travel is likely to be required

  • Have a flexible approach to work as the role requires working unsociable hours, for which time off in lieu can be taken with prior agreement with line manager

  • Contribute to agreeing and setting deadlines and ensuring they are met

  • Undertake any other reasonable duties as requested by the consortium team.

About You

EssentialDesirableExperience of developing and delivering successful marketing campaigns within the cultural sector or similar experience in a different role which you consider has relevant transferable skills you can outline in your applicationKnowledge and experience of festival marketing and communicationsA proven ability to develop action plans to achieve agreed aims and objectivesExperience of monitoring and evaluation processesThe ability to assess skills in othersKnowledge and experience in the context of Edinburgh FestivalsExperience of developing communications strategies and audience development plans Experience of creating and delivering innovative social media campaigns. Ability to work on own initiative and to seek support when necessaryMarketing qualificationAnti-racist with a sound knowledge of equality, diversity and inclusive approachesSkills in graphic design, image and video editingDemonstrable experience of managing budgets Environmentally aware Excellent communications and IT skills Excellent copywriting and proof reading skills Excellent oral and written communication skills Excellent interpersonal skills and ability to relate well to people at all levels Leadership skills, especially in freelance and dispersed teams Interest in contemporary performing arts

To Apply:


All applicants are required to submit:

  • a CV (no longer than 2 sides of A4) or a link to an up to date online profile (e.g. a website detailing relevant professional experience, or a LinkedIn Profile)

and

  • a supporting statement (no-longer than 1 side of A4, or no-longer than 3 minutes if submitted in an alternative format, such as video or audio recording).


Please also provide details of 2 referees.


If you require this information in an alternative format and / or to arrange an informal, confidential conversation about this role, please contact Anna De Freitas at Battersea Arts Centre annad@bac.org.uk who can arrange a member of the consortium to talk to.


We particularly welcome applications from individuals with lived experience of disability and people who are Black, from the African Diaspora, from the South, East and South East Asian Diaspora, who are ethnically diverse and who experience racism as these voices are currently underrepresented in our consortium. Therefore, our interview panels will be representative of a spectrum of protected characteristics.


Deadline for applications: Monday 12th April, 12 noon. Shortlisting will begin later that afternoon.


Interviews will take place week commencing the 19th April 2021.


Send to: recruitment@bac.org.uk marked Showcasing: Marketing Manager


For the purposes of reporting to consortium partners and funding agencies we would like you to complete our online equal opportunities monitoring form.


Due to the short and fixed-term nature of this role candidates will need to be able to start in role in late April 2021.




APPENDIX 1


Notes on Our Working Culture


Context:

This is a brand-new consortium comprising BAC, Dance4, Fierce Festival, GIFT, MAYK and Transform. We formalised in autumn 2020 when offered the commission from Arts Council England to deliver an international showcase within the contexts of Edinburgh Festivals.


This live document offers an insight into our thoughts around our working culture and core values as a consortium. We expect it to develop and grow, as our work together and team develops and grows. It is starting point for us to collectively think about our core values and behaviours. We want everyone involved in England’s Performing Arts Showcase to influence and inform this document throughout the life of this project and so consider this a ‘live’ document that will ebb and flow, as we learn from the activities we deliver and each other.


Running throughout our core work we want to centre four core principles:

  • Transparency

  • Friendliness and care

  • Disruption and playfulness

  • Being fair, equal and inclusive



Working Principles:


Friendly and Caring:

Our work will be rooted in a notion of friendship, that holds at its core the facilitation of long-term sustainable relationships that are honest, kind, adventurous and emboldening. We will listen and we will care.

Across artists, delegates, partners, audiences and other stakeholders we will work with respect and without hierarchy.

We will meet the needs of our work acknowledging our dependency on our planet and the work of artists to achieve a sustainable future.


Transparent:

We won't keep secrets or won’t hide stuff. We are transparent, sharing what we are doing and how we do it, working openly and collaboratively, trusting experience and knowledge.

We will ensure our work has a sustainable legacy: environmentally, financially and artistically.


Disruptive/Playful:

We will question how things are done, in imaginative pursuit of something better.

We will aim to cultivate artistic friendships that are honest, supportive and that bridge roles, boundaries and borders.


Fair, equal and inclusive:

We refuse to exclude anyone on the basis of who they are and what they need in order to participate. We will break down barriers that limit people's possibilities and ensure an equality of representation across the programme.

We will respond to the individual circumstances of our community and ensure an equality of representation across the programme.

We will ensure our work has a sustainable legacy: environmentally, financially and artistically.



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